“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs
Never has a truer word been spoken than in 2007 with the launch of the new iPhone.
From the start of the journey, all the way through to the end. When 4D works on a product that is to be made, we make sure that the experience a user has is at the heart of the concept.
The specialist knowledge and experience of every consultant encapsulates technical innovation, ensuring human factors, as well as production design concerns are considered at the right stages in the process. Combining these reinforces our work of helping to create the best demonstration of the subject technology, allowing clients further certainty with their chosen route to market and maximising ROI.
