Meet the Team

A group of highly skilled creatives, with a shared passion for designing great products.

What’s in a name? Why 4D Products? The Story Behind The Name

james bell profile pic

James Bell

A product designer, photographer, and 4D co founder.

“I have had the privilege of helping businesses large and small develop innovative products as a design consultant, and have successfully created a collection of my own products which are sold in department stores across the UK and online.”

Iain McCall

Sadly Iain passed away in October 2021 leaving a huge hole in the lives of all who were lucky to know him.

A humble and selfless man, Iain’s legacy continues at 4D Products in the way he approached our clients (friends) and our projects with a sympathetic, humane and positive can-do attitude.

Since the inception of 4D Products in 2008 Iain has been a rock solid pillar of the company from its humble beginnings and he is never far from our thoughts in how we approach both our work and personal lives.


Adam Farall

A Senior Product Designer with a background in Sports Science, Outdoor Products, and Exhibition Design.

I previously worked at Europe’s largest online swim specialist, designing and manufacturing swim products for brands including Speedo, Arena, Adidas, and Zoggs. More recently I worked for an industry renowned camping wholesale brand, where I had responsibility for 320 product lines in the equipment and accessories category. Working closely with factories around the world to develop and bring to market innovative and cost effective products has provided me with invaluable experience of the design and development cycle.

I love to play football when being Dad to 3 children allows.

Lorenzo Soruri

A Product Designer with a background in portable sports equipment.

“I previously worked at a portable sports equipment specialist, designing and manufacturing products which can be found at retailers all over the world.
The products I have designed are often used by elite Premier League footballers and the everyday aspiring athlete. I have enjoyed worked closely with factories around the world providing me with invaluable experience for the design and development cycle”

Outside of the design studio you might find me playing football or cooking foods from around the world”


Steve Wright

An Electronics Designer with a background in the internet of things and monitoring.

I previously worked for one of the UK leaders in the internet of things. Managing a team of hardware developers, I oversaw design of LoRaWAN radio sensors for monitoring a wide range of conditions. Devices were used extensively for monitoring the storage temperature of vaccines throughout the covid pandemic. I interfaced extensively with the firmware developers, as well as the cloud platform software developers, giving me extensive experience of end-to-end product development.

Outside of work, I love to cook and have taken up pottery at evening class.

Designing for Success

Success can be measured in many ways. But how successful a product is deemed to be is usually judged by how satisfied the end user is. Crucially, this determines the amount of success it brings to client projects.

To this end, 4D Products’ designers are focused on working intrinsically and sustainably with clients to ensure their business goals and ambitions are exceeded on every project we work on.

This is done by combining experienced creative talent with a practical understanding of marketing, end user understanding and a thorough knowledge of mechanical engineering. It enables us to deliver fresh, innovative design solutions to your ideas.

Why Work With Us?

There’s plenty of agencies out there who might hand you over to an account manager or an intern. Here at 4D all aspects of development of your product are dealt with at senior level by our amazing product designers.

All our designers have a wealth of industry experience that every client can enjoy at every phase of the project. The team will work as hard as possible to ensure your journey with us runs as seamlessly as possible.

Need more of a reason?

Start Your Design Journey

Our roots may be in the North West, but we can work with you no matter where you are in the world. Whether we’re working with local entrepreneurs, startups in Stockholm, or blue-chip companies in London, we’ll be honest in our approach and the advice we offer. So get in touch now for a free initial consultation and let one of the industry’s leading team of product designers show you how it’s done!

On Time and On Budget

We understand that not everyone has an unlimited budget. When projects run over time and cost more than initially estimated, it can severely affect a business.

4D’s product designers understand how important it is to meet stay within the timescales set out and the finances that are available.

Inspired and Practical

Instant appeal is what sets ok products apart from popular ones. Successfully designed products perform perfectly every time.

Our team has a perfect balance of creative thinkers who can envisage the future, and engineers who can produce the functionality now.

Design For The Future

4D Products work closely with all clients to actively explore and guide them on the best environmentally friendly materials available and processes possible for each project.

Post-consumer recycled plastics, utilising low energy technologies or integrating renewable power sources such as solar into a product. Our designer’s expertise in sustainability means sustainable product design is at the forefront of our development process.

Talk to the design team today

Don’t be a stranger.

Call the design studio on 01925 607145

Email, or use the contact form below;