AMScreen is a media advertising digital signage business owned by Lord Sugar, manufacturing a range of hi-res LCD digital signage products and selling advertising space to companies. They have nationwide coverage and a great network showcasing some remarkable worldwide brands.
Chosen from a shortlist of recommended companies, AMScreen approached 4D Products with a pressing requirement to assist in the creation of their new product, DS24 – a 24” LCD unit. AMScreen had great expectations; however, they did not want to restrict creativity by specifying certain requirements. With this in mind, the brief was fairly open, allowing 4D to really get to work with the design.
Firstly, 4D met with the Project Manager, who was tasked with producing the new product over the summer. Listening to his concerns regarding delivering a quality solution in the time allocated and alongside his other tasks, we stepped in, offering to solve his problem by designing a lean, efficient solution. We were extremely conscious that AMScreen did not want the product to look like a television screen/monitor; they wanted something that looked unique but still met their specific criteria.