The original portable music player designed by Sony co founder Masaru Ibuka and released in 1979. The challenge was to produce a compact, stylish and affordable music player giving users the opportunity to play what they want on the move.
The original design stemmed from a Sony Pressman Dictaphone, adapted for playback only and providing stereo sound via headphones. Bold colours and iconic branding made and still make the product instantly recognisable.
The Walkman achieved global success with an estimated 350 + million units sold worldwide. Like other design classics, the name Walkman became a generic term for portable music devices.
As technology has evolved the brand lives on under new products such as the Discman, the Mini Disc and finally the digital audio players we see today.