Persuading businesses to invest in product design isn’t always easy. The end product isn’t tangible at the outset of a project, and overall costs are hard to pin down. Some people assume a designer just makes the product pretty after the real development work has been done.
It is enlightening to look at the profitability of a well known business that has put design at the heart of all it does. Apple Computers recently reported profits of $6bn on revenues of $26.74bn for the three month period running up to Christmas 2010.
This may be an extreme example, but anyone in doubt of the value of good product and industrial design cant really argue with these figures.
If you are a business owner and would like to be in this enviable position, then maybe its time to invest a little more in some good design.