Product Design – Pen Tattoo Machine

Tattoo-machine-design

The Background

We were set a new design brief by an existing client, to design a range of pen style tattoo machines.

These type of machine were quickly becoming the standard for professional artists. Sabre required a pen that matched their current product range aesthetic, and an alternative design that could be offered under a new mid level brand.

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Tattoo Machine Design

Pen style machines offer a uniques set of design challenges. Whilst they often look visually simple from the outside, internally they are quite complex. Transferring the circular motion of a high speed DV motor through 90 degrees and into a linear back and forth motion in a very small space.

Of course the end user doesn’t really care about this, they want to know the machine is powerful, reliable, and looks fantastic. A professional grade pen machine will cost several hundred pounds.

So our design team set about developing a range of visual approaches, whilst developing the internal mechanisms required for the correct function.

“Our industry was moving quickly from rotary to ‘Pen’ type tattoo machines. We needed a new product to compete.” 

Sabre Tattoo

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The Result

When the styling had been approved, we finalised our 3D CAD design and built functional prototypes for test and evaluation.

Product Design Services Provided;

  • Competitor research
  • Reverse engineering
  • Idea generation
  • Concept design
  • Mechanical design
  • 3D CAD design
  • Prototype design, build, and test
Tattoo-machine-design

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