Every now and then you see something you really want. That happened to me the other day when I happened across the range of electric mountain bikes made by German bike manufacturer Haibike.
Whilst most e-bikes look like a ‘normal’ bike with a motor and battery strapped on as an after thought, (Audi concept bike is an exception, but will it ever be available to the public?!) the Haibikes look amazing, and the motor is placed on the bottom bracket, not the wheel hubs, thus keeping the additional weight low down and central to the riders centre of balance.
I don’t think I can afford the price tag right now, but this was a great example of how good design can really excite your potential customers and grab their attention when they were least expecting it. The company is very proud of its various innovations, and also has an IF Product Design award to recognise all their hard work.