Mountain bikingProduct Development

Bike Design

By 16th July 2014 February 20th, 2020 No Comments

I recently spent a highly enjoyable day on a remote hillside in West Yorkshire.

On any other day there wouldn’t have been another person in sight, but today I could barely move for the crowds of people. We were all awaiting the arrival of 180 or so of the Worlds best pro cyclists on Stage 2 of the Tour De France.

It was an amazing spectacle, the whole parade of support vehicles and sponsors cars passing for hours before. As a designer and keen cyclist I am always drawn to closely examine any high end bikes that I see. Many of the spectators had brought their prize possessions with them, a sea of carbon fibre and figure hugging lycra!

The attention to detail, exotic materials, and application of graphic elements used in high end bike design is inspiring, a great blend of engineering and aesthetics.

We have been fortunate to work on a great range of cycle accessory’s in 2013, a real treat for a cycle enthusiast!

Here are some bikes I have lusted after…

bike_design-1 bike_design-2 bike_design-3