The TimeCode Buddy allows production specialists in the broadcasting industry to use a single piece of kit for all of their timecode requirements. In a nutshell, it makes life easier, saves costs on additional kit and also saves time in post-production. The inventors developed their own prototype. However, they needed a design partner to translate their ideas into a customer-friendly interface which they could take to market. They chose 4D Products because we offered an unrivalled combination of technical expertise and service, with an enviable record for electrical product design.
Our teams quickly understood what made this market tick. From the outset, we developed a deep understanding of the product, the customer and the market requirements. For us, the key was understanding that this was a technically astute audience who appreciate good design. End-users would be early adopters in most aspects of technology – so we knew that high quality design and innovative materials would inspire, engage and gain traction in the marketplace.