The Background

The brief from ZEROTAPE to 4D Products was simple but challenging; to improve on every aspect of ergonomics and usability over the current crop of commercial grade tape dispensers.

Concept Design

Our product design team conducted idea generation activities, which led onto sketching and presentation of a wide range of concepts to the client for review.


Prototype & Test

When 3D CAD models had been developed, we supplied rapid prototypes to test ergonomics and function. When the design had been approved, we supplied full colour branded prototypes in production intent materials.

PDS Insight

“Ergonomic considerations were key to this products success”


The Result

Improved Comfort

ZEROTAPE was created with the end user in mind. The result is a tape dispenser which has been ergonomically designed. The position of the handle is strategically placed to minimise strain on the wrist. It also has a ventilated handle which is comfortable to hold and is significantly lighter than other tape dispensers on the market.

Increased Productivity

The foolproof click reload system means there is no time wasted changing tape rolls. ZEROTAPE also holds a tape which is longer than conventional tape (as well as lighter and stronger) so changes and disruption are kept to a minimum.


Product Design – ZeroTape

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