Concept Design – Kitchen Appliance

The Background

4D were approached by a start up company that had an innovative idea for a battery powered blender for making baby food on the go.

Kitchen Appliance - Ideation 001
Kitchen Appliance - Ideation 002
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The Design Phase

We began by undertaking idea generation activities to develop a range of concept design sketches for communication with the client.

Kitchen Appliance - Detail Design 002
Kitchen Appliance - Detail Design 001
Kitchen Appliance - Detail Design 003
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The Design Phase

During a process of review and refinement, a preferred design direction was selected that ticked all the aspects of the design brief.

Utilising our 3D modelling knowledge, we developed a CAD assembly and researched readily available parts to build a cost-effective prototype.

“I had what I thought was a good Idea. 4D helped me to prove it would work”    

Chris – Inventor, Itzy Blitz

Blade in motion
Blade in motion
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The Result

During the transition to manufacture, Nuri Pod was re branded as Itzy Blitz – an innovative portable, battery powered food blender, which allows parents of young children to blend healthy, fresh food on the go.

Itzy Blitz is now available on Amazon.

Product Design Services provided;

  • Competitor research
  • Idea generation
  • Concept design
  • 3D CAD Design
  • Prototype build

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