Focal Golf is a company run by golf fanatics. They wanted to develop an innovative, golf orientated smartphone holder, to make use of the various apps that can record the golfers swing, and help the player improve their game. 4D Products were tasked with bringing this idea to life.

The smartphone holder was originally conceived as part of a larger system, which assisted golfers with their game. As the project developed, it became apparent that the phone holder was actually a stand out product in its own right, so was put into manufacture first.

4D were very focused on developing a product that worked across all the major smartphone brands, regardless of size and shape. This was achieved using a soft cradle, with specially engineered ribs that would either grip the edges of a smaller phone, or fold out of the way of a larger phone. It proved so effective the holder can be used with many protective covers still fitted to the phone.

Focal Golf demanded this product work for golfers in the real world, so we developed a simple clipping mechanism that allows the golfers bag to act as a tripod. The clip also has a quick release feature, so new products can be added to the range over time.

4D delivered the whole smartphone accessory design process, from concept sketch to manufacturing drawings. We were also tasked with identifying a manufacturer and investigating cost options for different manufacturing techniques.

The product is now in manufacture, and Focal Golf are seeing a high level of interest, prior to the official launch in early 2014.

Golfers keen to improve their game are advised to purchase one immediately from the 15^thClub online store! (www.the15thclub.com)