Consumer Products That Connect with Your Customers

Your customers have endless choices when spending their money. Getting them to choose your product means understanding what they really want, what they'll actually pay for, and how to deliver quality at the right price point.

Designing Your Product for Lasting Success

Initial sales might come from good marketing, but long-term success depends on getting the product right. Your customers need to love using your product months and years after they've bought it.

Innovation That Matters

Your product needs to solve real problems in new ways. Whether it's improving functionality, enhancing user experience, or pioneering new technologies - meaningful innovation comes from understanding what actually makes a difference to your customers' lives.

Commercial Viability From Day One

Your product's success depends on getting the manufacturing strategy right early. From material selection to production methods, every decision affects your margins and scalability. We help you make choices that balance quality with profitability.

Quality That Builds Trust

Your brand reputation rides on every product you release. Getting the details right - from ergonomics to durability - means customers come back for more and recommend you to others. This attention to quality helps protect your market position and supports premium pricing.
ISO 9001:2015 Certified
This certification proves that we have robust design process in place, which is crucial to ensure that the right documentation is maintained from the start. 

We often work within our clients ISO13485 systems for medical product development, allowing us to work as a seamless extention of the team and expediting the regulatory approval processes.

What sets us apart from the rest?

Whether you're developing a new consumer product or improving an existing one, let's have a proper chat about making it successful. No fancy presentations or hard sell - just honest conversation about what matters to your business.

Retail Ready Design
Your product needs to work on the shelf as well as in the home. We understand retail environments and design products that catch attention, communicate benefits quickly, and make sense to buyers making split-second decisions.
Sustainable Design Solutions
Your customers care about environmental impact more than ever. We help you make smart choices about materials and production methods that reduce waste and environmental impact without compromising on quality or profit margins.
Consumer Insights That Count
You need more than just market research - you need to understand how your product fits into people's daily routines. We look at real usage patterns and consumer pain points to shape designs that genuinely improve people's lives.
Experts in consumer products, working with fast moving start-ups and global brands.

Decades of commercially minded design experience

We combine experienced creative talent with a practical understanding of marketing, end user understanding and a thorough knowledge of mechanical engineering. It enables us to deliver fresh, innovative design solutions to your ideas.
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4D design team

Getting to the Heart of Consumer Product Design

Designing successful consumer products means asking the right questions at the right time. Your investment deserves careful thought about everything from market positioning to long-term success.

How early in my product development should I be thinking about commercial strategy?

Right from the start, honestly. The earlier we can build commercial thinking into your product, the better the results. It's much easier (and cheaper) to make strategic decisions at the beginning than to change direction later on.

We'll help you think through the commercial implications of every decision from day one.

How do you balance commercial decisions with good design?

The two actually go hand in hand. Good design isn't just about how something looks or works - it's about making smart choices that benefit your business. Sometimes the most commercially successful solution is also the most elegant one.

We're experts at finding that sweet spot where design and business strategy work together.

How involved do I need to be in developing the commercial strategy?

You know your business better than anyone, so we'll need your input at key stages. We'll have focused sessions where we dig into the important stuff, then let you get on with running your business while we develop the product.

Think of it as a partnership where we each bring our expertise to the table.

What if I already have a commercial strategy - can you work with that?

Absolutely. If you've got a strategy in place, we'll work with it and help you spot any opportunities you might have missed. Sometimes having fresh eyes on your strategy can uncover new ways to make your product even more successful.

We're here to enhance what you've got, not start from scratch unless you want to.

What kind of commercial insights do you bring to the table?

We bring two decades of experience working across different industries and markets. This means we can spot opportunities you might not have considered, whether that's ways to reduce manufacturing costs, support with intellectual property, or insights into what makes customers choose one product over another.

It's practical, real-world knowledge that can make a difference to your bottom line.

What projects can you highlight that you've worked on in the consumer sector?

We've worked with many clients in the consumer products sector over the past two decades winning awards for the design or the products have had huge commercial succes.

The best examples we could point to is our work on the Flick urban skills trainer that was a massive succes both in terms of it's popularity with consumers and from a B2B perspective, as football clubs all over the world use them.

Another well-know brand we've worked with Crystal Clear in the beauty section. 4D were the innvators behind the Light Years Away anti-aging wand, which flew off the shelves at the time.

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Get in touch with us today