“Multi-Million acquisition for market leading tattoo Machine”
The Sabre Rotary tattoo machine is a versatile, lightweight tool known for its precision and reliability. With a smooth rotary motor, adjustable stroke length, and needle depth, it suits various tattooing styles. Its ergonomic design reduces hand strain, making it a popular choice for both beginners and professionals.
The Challenge:
The challenge was to design a tattoo machine that surpasses market standards in quality, precision, and versatility, elevating the artist’s experience and setting a new benchmark.
The Process:
Understand the needs of tattoo artists, the market, and its competitors to create a robust, reliable, and innovative machine that stands out, is commercially viable, economical to produce, and delivers an exceptional user experience.
The Result:
The product quickly rose to market leadership and is now regarded as the industry standard in its sector.
"The X17 machine has enjoyed strong sales globally and has generated the need for further products in this range."
Stephen Heap - Managing Director
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