You know how some designers just focus on making things look pretty? That's not us. Before we even pick up a pencil, we're digging into the real meat of it - where's the gap in the market? What do users actually need? How can we make this thing without it costing the earth? By getting all this sorted early, we end up saving our clients a ton of time and money. Plus, when we do start designing, we know we're heading in the right direction.

Honestly? Those are often our favourite projects. It's where we can really roll up our sleeves and help figure things out. We'll sit down with you and get to the bottom of what matters: What's keeping your customers up at night? Who are you really up against in the market? What price point do you need to hit? We run workshops, dig into market research, and talk to potential users - all to make sure we're not just designing something cool, but something that's actually going to work in the real world.

This is where our experience really counts. We look at innovation through a commercial lens - asking not just "Can we do this?" but "Should we do this?" Every innovative feature we suggest is evaluated against its commercial impact: Will it increase sales? Does it justify the cost? Can it be manufactured efficiently? This balanced approach ensures your product stands out while maintaining profitable margins.

We take intellectual property protection seriously from day one. Our process can include conducting early patent searches to ensure freedom to operate and documenting all innovations properly. We facilitate these initial patent searches through our long-term, trusted IP attorney, who can help manage the intellectual property aspects of your project. If you prefer, we’re also happy to collaborate with your own IP lawyers. All our work is secured under robust NDAs, and we follow clear, established processes for handling sensitive information.

We don't just cross our fingers and hope for the best! We've got a whole toolkit of ways to check if something's going to work. We'll knock up quick prototypes, get them in front of real users, and chat with our manufacturing partners to see if there are any red flags. We've built up a brilliant network of suppliers and manufacturers over the years, and they're great at spotting potential headaches before they turn into proper problems. It's about being thorough now to save hassle later.

Most of our projects spend about 2-6 weeks in the concept phase. It can sound like a long time, right? But rushing through this bit usually comes back to bite you later. We use this time to really explore what's possible, test our thinking and ensure we meet your requirments before getting too deep into development. Sometimes it might take a bit longer if things are complex, other times it might be quicker, but we'll always be straight with you about timings.

Brilliant! That gives us a great starting point! We'll take a look at what you've got and see how we can make it even better. Sometimes it's about tweaking things to make them more commercially viable, other times we might spot opportunities you hadn't thought of. Think of it like having a fresh pair of eyes on your project - we might see things from an angle you hadn't considered.

We provide more than just sketches and renderings — we deliver thoughtfully developed concepts that balance user needs with commercial viability, the key to a product’s long-term success. Our recommendations are backed by solid research and the collective experience of our studio, paired with a clear roadmap for next steps. This gives you the clarity and confidence to make informed decisions about your product’s direction. At every stage, we focus on creating tangible value, ensuring that every design decision aligns with your business objectives.

That's totally fine - it happens all the time! Getting things right means being able to change your mind when you spot a better way forward. That's why we break everything down into small bite-sized pieces with regular catch-ups. Want to try something different? No problem. The beauty is, making changes at this stage is quick and cheap - much better than realising something's not quite right when you're halfway through production.