User-centred designs are always more successful than those that don’t consider their audience. Here's how to design for your customers.
User-centred designs are always more successful than those that don’t consider their audience. Here's how to design for your customers.
An intriguing concept intended to increase interest in computer programming from an early age. Designed in the UK, The Raspberry Pi is a credit-card sized computer board that plugs into a TV and a keyboard. It’s a miniature ARM-based PC which can be used for many of the things that a desktop PC does, like […]
A government initiative for product designers to produce something cutting edge for exhibition. Details below: "Make it in Great Britain Challenge, a national competition to find the most promising and cutting-edge British pre-market products or processes, it will culminate in an exhibition which celebrates the best of British manufacturing, held at the Science Museum, to […]
I got out on my Marin mountain bike for the first time this year recently. It was a sunny Sunday afternoon, which had brought plenty of other cyclists out. As a product designer, I like keep an eye on what gadgets and accessories cyclists have with them. One thing that is becoming more common are […]
What is success? To different people it means different things, but for our clients successful product development usually means commercial return on investment. They know new product development costs time and money, but they know it can lead to long term profit for their business. 1) Know your market – This includes understanding the motivations […]
We attended a very interesting event organised by the Virtual Engineering Centre at Darsbury Science and Innovation Campus. Cutting edge virtual engineering and simulation facilities are available to support our design team, which we can utilise on our clients projects to solve complex engineering issues at no additional cost.
These are some of the most common and frustrating mistakes we have learnt from along our product design journey.
Today's consumer is much more discerning about the objects they surround themselves with. The well known consumer brands at the forefront of this movement invest heavily in product design. These 'consumer design' techniques are being applied to more and more technical and industrial products for use outside of the home environment. The underlying technology works, […]
We recently designed a piece of sports training equipment. Early on in the project the question arose, 'How many features should I include in my product?' The client was keen to pack as much functionality into the product as possible, giving the user every feature possible, whilst still aiming for an acceptable retail price. Whilst […]
Businesses want to develop great new products in the most cost effective manner. One question that often arises is 'How many prototypes will I need?' Or sometimes 'Why do we need to build a prototype? Aren't you confident that your design will work?' My iPhone dictionary describes a prototype as “something built for study, testing, […]