We have been commissioned to design an innovative range of new products that will help cyclists safely transport their treasured bikes on or in a vehicle. Its a tough job, but someone had to research the whole process of cycle transportation, from taking your bike out of storage, all the way through the process of using it, and putting it back into storage.
In this instance I decided the best course of action was to visit the recently upgraded trail centre at Gisburn Forest in North Lancashire. It was a sunny day, and whilst there I used the Trails app on my iphone 4S to record the ride. The red loop is a fantastic mix of single track, hill climbs, and fast descents.
At 4D we always recommend immersing yourself in the environment in which a product will be used. This leads to the design of new products that offer real benefits and user satisfaction.
